WNB Agency – Scandinavian agency – Fashion | Sport | Outdoor

At WNB Agency, we bring international brands to life across the Nordic and Baltic markets — blending local insight, trusted partnerships, and a genuine passion for great design.

We represent a curated selection of brands that share our values of quality, creativity, and comfort, from global icons to emerging names. Our portfolio spans from premium lifestyle to everyday essentials, giving our retail partners the freedom to meet every customer’s need and mood.

With showrooms in Helsinki, Oslo, Stockholm, and Copenhagen, and an active presence across Finland, Sweden, Norway, Denmark, Iceland, and the Baltics, we work hand in hand with retailers to build lasting success stories for every brand we represent.

Our approach is simple: authentic partnerships, long-term vision, and a love for what we do.

Meet the Team

Tuukka Saarelainen

CEO and Founder
Speak: +358 45 8653989 Write: tuukka@wnbagency.com
Head of sales all brands

Sami Saarinen

Brand Manager
Speak: +358 405248543 Write: sami@wnbagency.com
Saucony – Xero Shoes
Swetty Betty – HEYDUDE (Finland)

Jukka Holkeri

Brand manager
Speak: +358 40 5823697 Write: jukka@wnbagency.com
BullBoxer – Gaston Luga – Nature
Clean cut Copenhagen – Fat Moose
Doxa

Ella Tainio

Backoffice and Sales
Write: ella@wnbagency.com
Oh! My Sandals – Musse&Cloud

Mico Saarelainen

Retail operator and sales
Speak: +358 400 550266 Write: mico@wnbagency.com
COOLWAY