Tuukka Saarelainen
CEO
Speak: +358 45 8653989
Write: tuukka@wnbagency.com
Head of sales all brands
WNB Agency – Scandinavian agency – Fashion | Sport | Outdoor
At WNB Agency, we bring international brands to life across the Nordic and Baltic markets through local expertise, strong retail partnerships, and a genuine passion for great design.
We represent a carefully curated portfolio of brands that share our values of quality, creativity, and comfort — from established global names to exciting emerging brands. Our portfolio spans premium lifestyle, fashion, footwear, and everyday essentials, giving our retail partners a diverse selection designed to meet the needs and preferences of today’s consumers.
With showrooms in Helsinki, Oslo, Stockholm, and Copenhagen, and a strong presence across Finland, Sweden, Norway, Denmark, Iceland, and the Baltics, we work closely with retailers and brand partners to create sustainable growth and long-term success.
Our approach is built on authentic partnerships, local market expertise, and a long-term vision. We believe the best results come from understanding the market, knowing our partners, and genuinely believing in the brands we represent.
CEO
Speak: +358 45 8653989
Write: tuukka@wnbagency.com
Head of sales all brands
Brand Manager
Speak: +358 405248543
Write: sami@wnbagency.com
Saucony – Xero Shoes
– HEYDUDE (Finland)
Brand manager
Speak: +358 40 5823697
Write: jukka@wnbagency.com
BullBoxer – Gaston Luga – Nature
Clean cut Copenhagen – Fat Moose
Doxa
Retail operator and sales
Speak: +358 400 550266
Write: mico@wnbagency.com
COOLWAY - HeyDude - Oh My Sandals
Sales Denmark
Speak: +45 20 20 0930
Write: merete@msagency.dk
Sales Sweden
call: +46 730743577
write: jonas@framtiden-distribution.se
Xero Shoes
Brand Manager Sweden
Speak: +46 70 386 70 81
Write: johan@wnbagency.com
HeyDude - BullBoxer - Musse&cloud - Oh My Sandals
Sales Sweden
call: +46736500015
Xero Shoes
Sales Norway
Call: +47 95 90 45 67
Write: thor@sportyoutdoor.no
Sales Norway
Call: +47 900 12 714
Write: benedicte@sportyoutdoor.no
Backoffice and Sales
Write: ella@wnbagency.com
Oh! My Sandals – Musse&Cloud