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WNB Agency – Scandinavian agency – Fashion | Sport | Outdoor

At WNB Agency, we bring international brands to life across the Nordic and Baltic markets through local expertise, strong retail partnerships, and a genuine passion for great design.

We represent a carefully curated portfolio of brands that share our values of quality, creativity, and comfort — from established global names to exciting emerging brands. Our portfolio spans premium lifestyle, fashion, footwear, and everyday essentials, giving our retail partners a diverse selection designed to meet the needs and preferences of today’s consumers.

With showrooms in Helsinki, Oslo, Stockholm, and Copenhagen, and a strong presence across Finland, Sweden, Norway, Denmark, Iceland, and the Baltics, we work closely with retailers and brand partners to create sustainable growth and long-term success.

Our approach is built on authentic partnerships, local market expertise, and a long-term vision. We believe the best results come from understanding the market, knowing our partners, and genuinely believing in the brands we represent.

Meet the Team

Tuukka Saarelainen

CEO
Speak: +358 45 8653989
Write: tuukka@wnbagency.com
Head of sales all brands

Sami Saarinen

Brand Manager
Speak: +358 405248543
Write: sami@wnbagency.com
Saucony – Xero Shoes
– HEYDUDE (Finland)

Jukka Holkeri

Brand manager
Speak: +358 40 5823697
Write: jukka@wnbagency.com
BullBoxer – Gaston Luga – Nature
Clean cut Copenhagen – Fat Moose
Doxa

Mico Saarelainen

Retail operator and sales
Speak: +358 400 550266
Write: mico@wnbagency.com

COOLWAY - HeyDude - Oh My Sandals

Merete Sondermolle

Sales Denmark

Speak: +45 20 20 0930

Write: merete@msagency.dk

Jonas Gunnmo

Sales Sweden
call: +46 730743577
write: jonas@framtiden-distribution.se

Xero Shoes

Johan Linderot

Brand Manager Sweden

Speak: +46 70 386 70 81

Write: johan@wnbagency.com

HeyDude - BullBoxer - Musse&cloud - Oh My Sandals

Adam Ahlenius

Sales Sweden
call: +46736500015

Xero Shoes

Thor Lien

Sales Norway
Call: +47 95 90 45 67
Write: thor@sportyoutdoor.no

Benedicte Bore

Sales Norway
Call: +47 900 12 714
Write: benedicte@sportyoutdoor.no

Ella Tainio

Backoffice and Sales
Write: ella@wnbagency.com
Oh! My Sandals – Musse&Cloud